Manual Supra

This new product development project was for a short run of automotive performance parts.  The Toyota Supra debuted with out a manual transmission.  I was not able to influence this decision while at Toyota, so I joined a team to build the first.

Starting this branding and logos, I transformed the performance shops marketing to suit the level of product we created.  Imagery and color guide were the first step. It is best seen on the car displayed at SEMA.

Using OEM and newly designed parts, the project was completed in just a few months after the car's release. Interior fabrication and mounting consumed the most time. Some tricky programing with the BMW ECU was also required but we figured it out as a team.